eCommerce Website
Darkside Kings Clothing Website
About the Client
Darkside Kings is an Australian-owned and operated small business based in Central Queensland. Their Casual, Urban Streetwear range is made for comfort and affordability, while all being finished locally.
About the Project
Darkside Kings Clothing (DSK) approached Nightowl Design Studio to develop a website to sell their premium apparel with a view to later introducing other merchandise such as stickers and accessories. Initially, there will be a limited number of premium men’s products that will be followed up with a female line.
The website was to be based entirely around the shopfront but at our suggestion, Brad & Bec agreed to allow us to add a bit more of a personal touch describing how the business originated.
The styling and colour palette for the website was to be based on their newly designed logo with the dominant colours being black & gold. DSK’s original vision was of having the dark moody style of a speakeasy.
With the logo style in mind and after doing some research, we pitched the concept of building the site based around a lifestyle that included skating, motorcycles and music. Brad & Bec loved the idea and we ran with it while keeping some of the dark mood.
We think we hit the nail on the head with sales being strong as soon as the site was launched!
What we did
Consultation & Planning
Meetings were held with DSK to ensure we had a good understanding of their business and goals for the website.
Custom Web Design
Custom design built from the ground up to tell the story behind the brand.
Search Engine Optimisation
We monitor the site's search engine performance to see where we can improve the content to improve search engine ranking results.
eCommerce Development
The site was built for eCommerce which presented many challenges. We worked with the client to ensure a smooth and successful launch.
Payment Gateway Integration
Afterpay, Stripe & Square POS integration to be able to receive multiple payment types
Training Sessions
We provided training sessions for the DSK team along with regular support if there are any issues with the site.
…delivered beyond expectation
Having Nightowl Design Studio build our website was the best decision we made. On day 1 he delivered beyond expectation. He grasped our concept extremely well and brought our vision to light even in ways we couldn’t articulate. Very quick to respond and kept up with the communication.
Daniel was very transparent and really took the weight off our shoulders by meeting with us to explain how it all worked. He made sure that when we launched everything ran smoothly, which it did.
Highly recommend Nightowl Design Studios for all your website building AND website maintenance needs. Friendly, helpful, professional, and an excellent eye for detail.