Web Design
Sonnet Counselling Connection
About the Client
Sonnet is an experienced counsellor, registered with Australian Counselling Association.
She has extensive experience working with clients that have diverse needs to address their challenges in a positive way by clarifying their issues, exploring their options and developing strategies to assist them in the process of self-growth and development.
Sonnet has a strong passion to assist clients to reach their own potential, and guide them towards happier and more meaningful lives that increase their self-awareness, and promote self-esteem.
About the Project
While the Sonnet Counselling Connection website was a nice looking site, the traffic and user engagement was almost zero, meaning the website was doing nothing for Sonnet’s business.
Sonnet engaged Nightowl Design Studio to revamp the website, keeping the original aesthetic, while improving organisation and information available on the site. Statistics showed that in just the first week, there was a 53% improvement in the amount of traffic to the site!
What we did
Design revamp
We updated the design, content, and navigation to improve the end user experience.
Content Organisation
Rearranged existing content structure, and added new content to the site to make sure users could easily find the information they were looking for.
Search Engine Optimisation
As with all of our sites, we monitor site performance to see where we can improve the content to improve search engine ranking results.